Competitive Frontiers: Women Managing across Borders
Author(s) -
Nancy J. Adler
Publication year - 1994
Publication title -
journal of management development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.632
H-Index - 59
eISSN - 1758-7492
pISSN - 0262-1711
DOI - 10.1108/02621719410050237
Subject(s) - prejudice (legal term) , mythology , representation (politics) , competitive advantage , business , public relations , marketing , political science , law , history , politics , classics
Examines the underlying assumptions that companies make about the role of women in international management. Based on numerous studies, explodes some of the traditional myths about women expatriates: that they do not want to be international managers and that foreign prejudice against women renders them ineffective. However, another myth – that companies hesitate to send women abroad – is found to be true. Competitive advantage in transnationals can only come from a combination of an increased representation of women and a recognition of differences as complementary. Recommendations are given to companies and to future women expatriates
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