Open AccessPrEP4Love: The Role of Messaging and Prevention Advocacy in PrEP Attitudes, Perceptions, and Uptake Among YMSM and Transgender Women
Author(s) -
Gregory Phillips,
Anand B. Raman,
Dylan Felt,
David J. McCuskey,
Christina Hayford,
Jim Pickett,
Peter Lindeman,
Brian Mustanski
Publication year - 2020
Publication title -
journal of acquired immune deficiency syndromes
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.162
H-Index - 157
eISSN - 1944-7884
pISSN - 1525-4135
DOI - 10.1097/qai.0000000000002297
Subject(s) - men who have sex with men , medicine , confidence interval , transgender , psychological intervention , odds ratio , demography , pre exposure prophylaxis , ethnic group , social stigma , family medicine , logistic regression , gerontology , psychology , human immunodeficiency virus (hiv) , psychiatry , sociology , anthropology , syphilis , psychoanalysis
Despite high efficacy, use of pre-exposure prophylaxis (PrEP) remains low among young men who have sex with men (MSM) and transgender women (TW), primarily because of barriers such as stigma and resource awareness. We evaluated a social marketing campaign known as PrEP4Love that works to eliminate PrEP stigma; and awareness gaps through targeted advertising.