Open AccessWhat’s in a Name? Implicit Bias Affects Patient Perception of Surgeon Skill
Author(s) -
Deepa Bhat,
Tejas Kollu,
Joseph A. Ricci,
Ashit Patel
Publication year - 2021
Publication title -
plastic and reconstructive surgery/psef cd journals
Language(s) - English
Resource type - Journals
eISSN - 1076-5751
pISSN - 0032-1052
DOI - 10.1097/prs.0000000000008171
Subject(s) - ethnic group , medicine , competence (human resources) , perception , family medicine , social psychology , psychology , neuroscience , sociology , anthropology
Implicit bias is the unconscious associations and beliefs held toward specific demographic groups. Instagram is commonly used by plastic surgeons to market their practice. This study investigates whether a surgeon's name on a social media platform influences perception of their competence and their likelihood of gaining a new patient.