Open AccessLeveraging Crowdsourcing for Human Immunodeficiency Virus Testing Posters: A Visual Content Analysis and Cognitive Responses Among Chinese Men Who Have Sex With Men
Author(s) -
M. Kumi Smith,
Bolin Cao,
Rong Fu,
Yang Zhao,
Chuncheng Liu,
Allison J. Lazard,
Joseph D. Tucker
Publication year - 2020
Publication title -
sexually transmitted diseases
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.507
H-Index - 105
eISSN - 1537-4521
pISSN - 0148-5717
DOI - 10.1097/olq.0000000000001213
Subject(s) - medicine , crowdsourcing , confidence interval , gerontology , world wide web , computer science
Extensive marketing and advertising research has informed a deep understanding of the link between visual design and consumer behaviors, providing a useful framework for assessing associations between human immunodeficiency virus (HIV)-related health posters and viewer responses.