Open AccessIs the New Direct-to-Consumer Advertising Campaign for BRCA1 and BRCA2 Testing Really Ready for Prime Time?
Author(s) -
Eric T. Rosenthal
Publication year - 2007
Publication title -
oncology times
Language(s) - English
Resource type - Journals
eISSN - 1548-4688
pISSN - 0276-2234
DOI - 10.1097/01.cot.0000297236.07141.bc
Subject(s) - scrutiny , direct to consumer advertising , atlanta , test (biology) , advertising , advertising campaign , political science , law , medicine , business , paleontology , metropolitan area , pathology , medical prescription , pharmacology , biology