An Overview of Implant Marketing

Implant dentistry is no longer a new field, but there is still plenty of room for it to grow. Over the years, implant dentistry has grown steadily but not as quickly as it could. Because of the high degree of complexity and high costs associated with practicing implant dentistry, the growth of composite bonding, for example, quickly surpassed that of implants. Although each is an answer to a desperate dental service need, composite bonding provided the only answer, whereas implants have much less costly and less complex alternatives, i.e., dentures. However, with the emergence of high technology in dentistry and young dentists who are motivated to use high technology and practice higher revenue-oriented dentistry, the author believes that implant dentistry will soon begin to grow much more quickly than it has over the last 10 years. As technology continually facilitates and improves the results of implant dentistry, patients will begin to realize the limitation of dentures and will become more comfortable with finding a permanent, more attractive, and more valuable alternative.