
A $I.500.000 A YEAR. ??? FOR AN ADVERTISING-PUBLIC RELATIONS PROGRAM FOR VISUAL CARE
Author(s) -
Carel C. Koch
Publication year - 1954
Publication title -
optometry and vision science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.779
H-Index - 97
eISSN - 1538-9235
pISSN - 1040-5488
DOI - 10.1097/00006324-195403000-00007
Subject(s) - advertising , psychology , business