Open AccessCost Effectiveness of Mass Media in Health Promotion Campaigns
Author(s) -
Bill Reger-Nash,
Linda Cooper,
Kenneth J. Simon
Publication year - 2004
Publication title -
medicine and science in sports and exercise
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.703
H-Index - 224
eISSN - 1530-0315
pISSN - 0195-9131
DOI - 10.1097/00005768-200405001-01019
Subject(s) - mass media , newspaper , health promotion , psychological intervention , population , advertising , promotion (chess) , public health , intervention (counseling) , business , environmental health , medicine , public relations , political science , nursing , politics , law