Open AccessOrganization of marketing in U.S. hospitals
Author(s) -
G. Mohan Naidu,
Arno Kleimenhagen,
George D. Pillari
Publication year - 1992
Publication title -
health care management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.158
H-Index - 56
eISSN - 1550-5030
pISSN - 0361-6274
DOI - 10.1097/00004010-199217040-00004
Subject(s) - business , marketing