
Increasing condom use among adolescents with coalition-based social marketing
Author(s) -
May G. Kennedy,
Yuko Mizuno,
Brenda Seals,
Jaana Myllyluoma,
Kristen Weeks-Norton
Publication year - 2000
Publication title -
aids
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 2.195
H-Index - 216
eISSN - 1473-5571
pISSN - 0269-9370
DOI - 10.1097/00002030-200008180-00017
Subject(s) - condom , demography , social marketing , psychosocial , medicine , odds , intervention (counseling) , ethnic group , odds ratio , psychological intervention , public health , environmental health , human immunodeficiency virus (hiv) , family medicine , logistic regression , psychiatry , nursing , syphilis , pathology , sociology , anthropology
This study evaluated a multimodal social marketing intervention to reduce the sexual transmission of HIV infection among adolescents in Sacramento, California, USA.