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Fruit and Vegetable (FV) Guide Development for Parents of Preschoolers: Qualitative Analysis
Author(s) -
Delaney C,
MartinBiggers J,
ByrdBredbenner C
Publication year - 2015
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.29.1_supplement.910.9
Subject(s) - comprehension , psychology , cognition , content analysis , interview , social cognitive theory , medical education , developmental psychology , medicine , linguistics , social science , sociology , philosophy , neuroscience , political science , law
FV have many benefits, yet intakes continue to fall short of recommendations. Thus, a guide promoting FV intake and availability in the home was developed using social cognitive theory concepts and motivational interviewing techniques. Parents of preschoolers (n=216) were surveyed to determine current FV intake; 18 participated in the 1 st round of cognitive test interviews conducted by trained researchers and 19 participated in the 2 nd round to determine guide comprehension, aspects perceived as useful and needed improvements. Two‐thirds of surveyed parents ate > 2 fruits 蠅 5 days/week; ~half ate > 2 vegetables > 5 days/week. Qualitative content analysis of round 1 revealed that Spanish (n=10) and English speakers (n=8) understood content, felt the information was useful, especially sections on FV benefits, reflective questions, observational learning and tips for increasing intake. English‐speakers suggested shortening the guide, reducing repetition, and clarifying portion size information. Spanish‐speakers expressed concern about cost of increasing FV intake, were confused about benefits of canned FV, and requested recipes and ideas to make FV more appealing. The guide was revised using Round 1 results, formatted as a mini‐magazine then underwent a 2nd round of cognitive testing. Spanish (n=10) and English (n=9) parents expressed satisfaction. Spanish speakers were motivated by content about the nutrition of FV whereas English speakers were motivated by tips given by other parents. The guide was well‐received; parents expressed great interest in the content, felt the guide was easily understood and beneficial, with minor suggestions for improvement. The refined FV guide has the potential to increase FV intake in families with preschoolers. USDA NIFA #2011‐68001‐30170