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Exploratory study of factors associated with the healthfulness of parental responses to in‐store child food purchasing requests
Author(s) -
Calloway Eric,
Ranjit Nalini,
RobertsGray Cindy,
Sweitzer Sara,
McInnis Katie,
RomoPalafox Maria Jose,
Briley Margaret
Publication year - 2015
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.29.1_supplement.901.14
Subject(s) - overweight , purchasing , psychological intervention , poverty , psychology , exploratory research , childhood obesity , environmental health , focus group , poverty level , medicine , obesity , developmental psychology , advertising , marketing , psychiatry , business , sociology , anthropology , economics , economic growth , population
The degree of influence in‐store child food purchasing requests have on family shopping depends on how parents respond to these requests. The purpose of this paper is to investigate the relationship between parents' BMI, diet, and food‐shopping related attitudes, intentions, and behaviors with the healthfulness of parent responses to their child's in‐store food purchasing requests. Parent‐child dyads were observed shopping at their usual grocery store and shopping time. In‐store data were collected using small child‐worn audio/visual recording devices attached to a hat. Parents also completed a questionnaire. Parents responded in a healthful way 62.9% (±26.7%; median = 62.5%, 0.0% to 100%) of the time. In univariate analysis, parents in low‐ and middle‐income families (<370% of the federal poverty level) were more likely to have a high percentage of healthy responses, compared to those in high‐income families (P=0.010). In the adjusted model, healthy weight parents were more likely to make healthy responses than overweight/obese parents (P=0.022). Healthy‐weight parents were more likely than overweight/obese parents to respond in a healthful way. Behavioral interventions that seek to improve the healthfulness of food purchasing in families with young children should focus on addressing response behaviors in overweight/obese parents. Additionally, parent responses differed by family poverty level and child gender. Further research is needed to confirm and expand on these results.