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Magazine headline themes/emotions that motivate mothers to read nutrition education materials (262.3)
Author(s) -
MartinBiggers Jennifer,
Beluska Katrina,
Tursi Mary,
Quick Virginia,
ByrdBredbenner Carol
Publication year - 2014
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.28.1_supplement.262.3
Subject(s) - headline , happiness , excellence , psychology , theme (computing) , nutrition education , social psychology , advertising , medicine , political science , gerontology , computer science , law , business , operating system
Examining and emulating strategies print media use to arouse consumer interest could result in nutrition communications that more readily gain reader attention. This study content analyzed headlines on 132 covers of 11 top‐selling women and parenting magazines from 2012 to identify themes/emotions evoked; created nutrition/health headlines using identified themes/emotions; and assessed how much headlines using each theme/emotion motivated 77 mothers of young children to read associated materials. Headline themes/emotions identified were happiness/fun, easy/simple, saving money, newness, indulgence, control/improve situation, excellence, uniqueness, and time‐saving/urgency. Nutrition communicators created 310 headlines for 12 nutrition/health topics. Participants used a 5‐point scale to rate how much each headline motivated them to read a short magazine article. Happy/fun and uniqueness themes were significantly (p<.05) more motivating than other themes. Control/improve situation themes were significantly less motivating. Motivating themes/emotions were used to create headlines for nutrition education materials, which were then cognitively tested with 128 parents. Parents indicated the headlines made them want to read the materials. Findings may help nutrition professionals create materials that better capture reader attention and lead to behavior change. Grant Funding Source : Supported by USDA, National Institute of Food and Agriculture, Grant Number 2011‐68001‐30170