Motivation to lose weight and the interaction of environmental factors

Motivation is a difficult factor to measure precisely, yet is often touted as a key factor in successful weight loss. Researchers seeking to maintain motivation through goal setting and reinforcement schedules report enhanced success and maintenance of weight loss. Additionally, recent research has pointed to a role for environmental factors in regulating eating behavior and weight management. In the current study we use self‐reports of motivation as well as environmental cues to examine the possible interaction of these two variables during an 8‐week weight loss program. Results indicate that the highest levels of motivation are correlated with successful weight loss. Furthermore, environmental cues can be equally effective in leading to weight loss. The authors conclude that while there is no synergistic effect of combining high motivation with environmental factors, the interaction of these variables is apparent when motivation is moderate or low. There is perhaps a ceiling effect seen with high motivation. However, environmental cues may be employed to enhance or compensate for moderate to low levels of motivation to result in successful weight loss.