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Consumption of flavored waters, sports and energy drinks is potentially underestimated: trends in sales, purchases and intake in the US, 2000–11
Author(s) -
Stern Dalia,
Piernas Carmen,
Popkin Barry M
Publication year - 2013
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.27.1_supplement.848.6
Subject(s) - national health and nutrition examination survey , per capita , consumption (sociology) , population , agricultural economics , environmental health , medicine , toxicology , business , economics , biology , social science , sociology
New caloric beverage options are increasingly being introduced. We investigated the dynamics of consumption of flavored waters (FW), sports (SD) and energy drinks (ED) in the US. We analyzed per capita volume (mL/day) of FW, SD and ED using three sources of data for the US population: NHANES 2003–10 dietary intake data; sales data from Euromonitor (EM) 2000–11; purchases from the Homescan Longitudinal (HM) dataset 2000–11. This analysis was restricted to consumer‐packaged goods from convenience/grocery stores, excluding vending and away‐fromhome sources. Trends for each beverage group were explored in sales (EM 2000–10) and intake (NHANES 2003–10). Total intake (NHANES) with total purchases (HM) for 2007–08 (later all 11y) were examined. Survey commands were used to account for survey design (STATA 12). SD ranked the highest among intake, sales and purchasing data, followed by FW and ED. Overall, we found increasing trends in sales (EM) of SD, FW and ED whereas trends in intake (NHANES) declined for these beverage groups. In addition, the absolute per capita volume (mL/day) of sales (EM) was significantly higher compared to intake (NHANES). Purchase and intake patterns are comparable. These different trends and intake levels between commercial data and NHANES reported intake suggest potential underreporting of these new beverages, which represent important new sources of added sugars in the US diets. Grant Funding Source : Robert Wood Johnson Foundation Grant 70017; National Institutes of Health R01‐HD030880 R01‐ HL104580 R01‐HL114091 R01‐HL108427; Conacyt Grant 309902