Premium
Survey on understanding, use and willingness to pay on front of pack labeling in Chile
Author(s) -
Gregori Dario,
Contreras Luis Valenzuela,
Pérez Cecilia Bahamonde
Publication year - 2013
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.27.1_supplement.110.5
Subject(s) - respondent , willingness to pay , nutrition labeling , nutrition information , value (mathematics) , nutrition facts label , order (exchange) , marketing , sample (material) , telephone survey , psychology , advertising , telephone interview , nutritional information , environmental health , medicine , social psychology , business , food science , statistics , economics , mathematics , sociology , political science , social science , chemistry , finance , chromatography , law , microeconomics
Chile is undergoing a rapid nutritional transition. Nutrition labels on pre‐packaged foods have been used as a method to foster healthier eating habits, but their effect has not reached the expected results. In September 2012, a Computer Assisted Telephone Interview (CATI) was performed on a sample of Chilean consumers. By mean of a questionnaire developed by the authors, general data and understanding and the value of pack labeling, were investigated. 1282 interviews were performed, of whom 1262 reported to be normal weight. 55% of the respondents declare to regularly read labels. 62% of the interviewed indicated “per portion” as the favorite front‐of‐pack nutrition information. The 41% of the respondent wouldn't agree on paying more in order to get more information on the nutritional aspects. The majority of the interviewees stated to be able to distinguish and comprehend the information given on the labels, but their interpretation appeared not precise, weakening the impact of that information. Willingness to pay for a nutritional premium observed was low in absolute value, suggesting some attritions by the consumers in making healthier choices further the indications of nutritional labels.