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Effect of TV Exposure and Advertising on Food Intake in India: an Experimental ad‐libitum Study during Snacking Time
Author(s) -
Gregori Dario,
Gulati Achal,
Zobec Federica
Publication year - 2012
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.26.1_supplement.816.6
Subject(s) - snacking , overeating , meal , overweight , medicine , advertising , obesity , environmental health , demography , sociology , business
TV and advertising are suspected to promote children's overeating and overweight. Evidence from cross‐sectional / behavioural experimental studies are available for USA, Europe and Australia, whereas no such data exists for emerging countries like India. Therefore 120 children (balanced according to gender and age groups 3–5, 6–8) have been randomized in a school facility in Delhi to be exposed to TV or not during an afternoon snacking time. They were asked to eat at libitum for 20 minutes. In the TV group, children were moreover randomized to 3 increasing levels of exposure to commercial advertising (1, 2 or 3 times). Advertising was related to the snacks offered; all children received the same lunch meal. In the control group (no TV, no adv) children ate an average of 116.08 Kcal (108.59 – 223.99 95% C.I). See linear effects on Kcal eaten in the Table. No significant differences have been found according to TV and increased exposures to advertising. In India, etiological pathways related to children obesity might be worth reconsidering the role of behavioural interactions of children with TV and advertising. Study supported by unrestricted Grants of Prochild ONLUS and the University of Padova.