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Developing and pre‐testing nutrition messages for Asian Indian mothers
Author(s) -
Momin Shabnam R,
Olson Beth
Publication year - 2012
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.26.1_supplement.814.9
Subject(s) - overweight , asian indian , nutrition education , focus group , childhood obesity , medicine , obesity , clarity , south asia , population , environmental health , gerontology , psychology , biology , history , biochemistry , ethnology , marketing , business
Asian Americans born in the US are twice as likely to be overweight compared to those born elsewhere and newly migrating. The prevalence of childhood overweight for Asian Indians will increase as more Asian Indian children are born in the US. Childhood obesity prevention efforts often focus on parent behaviors that influence children's dietary intake and weight status. Research shows that Asian Indian mothers may need nutrition education materials developed specifically for this group. The aim of this study was to develop and pre‐test nutrition messages for Asian Indian mothers addressing eight parental food‐related behaviors likely to influence children's diet and weight status. Nutrition education messages developed by USDA were used with some adaptations and new messages were developed as needed based on the qualitative work previously completed with Asian Indian mothers. These messages were then tested to assess their effectiveness. Mothers were receptive to most messages. Minor revisions were made to some messages to improve clarity and increase acceptability. Messages that received strong negative responses were deemed inappropriate for this population. Nutrition professionals working with Asian Indians could use the final messages to inform mothers about developing healthy eating habits in their children. Funded by: MSU AgBioResearch and USDA Multistate Project W1005 Grant Funding Source : MSU AgBioResearc and USDA Multistate Project W1005