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Understanding Characteristics of Families Who Buy Local Produce
Author(s) -
Racine Elizabeth F,
Mumford Elizabeth A,
Laditka Sarah B
Publication year - 2012
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.26.1_supplement.32.3
Subject(s) - landline , purchasing , psychological intervention , residence , bivariate analysis , environmental health , geography , socioeconomics , health promotion , multivariate analysis , demography , medicine , gerontology , psychology , public health , business , marketing , phone , sociology , nursing , philosophy , linguistics , statistics , mathematics
Objective To examine individual characteristics associated with local fresh produce purchasing among North Carolina families. Design Cross‐sectional analysis using data from the 2008 North Carolina Child Health Assessment and Monitoring Program (NC CHAMP), a representative sample of adults who have landline telephones. Participants Families with children who participated in the NC CHAMP (n= 2,932) Main Outcome Measure Frequency of buying local produce from local vendors in the past year Analysis Bivariate and multivariate zero‐inflated negative binomial regression identified characteristics associated with not buying local produce and, among those who purchased local produce, the frequency of purchasing. Results About half of families reported buying local produce on average once a month during the past year. In adjusted results, buying local produce was more likely among White families, lower income families, families living in rural areas, families with children who ate five or more servings of fruits and vegetables per day, and families with children in poorer health. Conclusion and Implications Findings suggest that it may be useful for dietitians and health promotion professionals to assess the availability of local produce in urban areas and to focus interventions to promote local produce purchases among Black families. This study was not funded.