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Consumer Responses to Menu Labeling Legislation in New York City‐ Have Purchasing Patterns Been Affected?:
Author(s) -
Vadiveloo Maya,
Dixon L. Beth,
Elbel Brian
Publication year - 2011
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.25.1_supplement.98.7
Subject(s) - purchasing , notice , nutrition labeling , food labeling , consumption (sociology) , environmental health , advertising , logistic regression , legislation , medicine , demography , food science , business , marketing , political science , biology , law , social science , sociology
This study examined whether calorie labels introduced in NYC chain restaurants in 2008 affected food purchases of lower income adults in NYC and Newark, NJ. The study sample included 1,170 adults who ate at 4 chain restaurants in NYC and Newark before and after labeling began in NYC. Receipts were analyzed for types of foods and beverages purchased and adults were surveyed about frequency of fast food consumption. Linear and logistic regression, difference‐in‐difference analysis, and predicted probabilities were calculated. No favorable differences in food purchases and fast food consumption between NYC and Newark were found. More adults ordered caloric beverages and regular salad dressing after labeling in NYC compared to Newark (p<0.05). In a subset of NYC adults who reported noticing and using menu labels, more adults purchased salads (19% vs. 8%, p<0.05) and had fewer visits to fast food restaurants compared to adults who did not notice the labels (4.9 vs. 6.6 meals per week, p<0.05). Results were similar in adults who reported noticing but not using labels. Efforts to promote awareness of menu labels are needed to enhance their efficacy. Grant Funding Source : Robert Wood Johnson Foundation Healthy Eating Research Program (PI: Elbel)