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Food Choice Influencer of Mothers of Young Children: Implications for Nutrition Educators
Author(s) -
Dellava Jocilyn,
ByrdBredbenner Carol,
Abbot Jaclyn Maurer
Publication year - 2008
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.22.2_supplement.802
Subject(s) - influencer marketing , meal preparation , meal , healthy eating , feeling , psychological intervention , population , psychology , food choice , environmental health , emotional eating , medicine , gerontology , developmental psychology , obesity , eating behavior , food science , social psychology , psychiatry , physical activity , chemistry , pathology , marketing , relationship marketing , business , physical medicine and rehabilitation , marketing management
Factors affecting food decisions (outlook on life, health values, food engagement, interest in learning about meals, food values, food relationships, family meal patterns) of 201 mothers of young children were examined. Outlook on life scores indicated mothers could follow through on goals and were satisfied with life, but were less certain life/stress were under control. Health values scores revealed they valued health and actively protected their health, but were unsure about their healthy eating self‐efficacy. Food engagement scores revealed they somewhat planned meals and enjoyed meal preparation. Interest in learning scores showed an interest in learning to make meals more nutritious, but not faster. Food values scores indicated positive feelings toward healthy food. Food relationship scores showed they were sensual eaters, but not adventurous, restrained, emotional or disinhibited eaters. Family meal scores indicated mothers felt responsible for serving healthy meals and valued eating as a family. To boost healthy eating self‐efficacy and consistently eat a healthy diet, mothers need to gain nutrition knowledge. Time management/multitasking skills could enhance abilities to plan, prepare and serve healthy meals. Nutrition educators should consider food decision influencers that characterize this population and use them to develop tailored interventions. Funded by Canned Food Alliance