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Fruit or Vegetable Intake Predicts Sweet or Salty Snack Intake
Author(s) -
Wansink Brian,
Bascoul Ganael,
Chandon Pierre
Publication year - 2007
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.21.6.a1102-a
Subject(s) - consumption (sociology) , obesity , snack food , environmental health , food science , medicine , biology , social science , sociology
Building on the “sweet tooth” hypothesis, we investigate intake patterns relevant to decreasing obesity. Using CSFII survey data, we show that fruit consumption is more highly correlated with sweet snack consumption, but vegetable consumption is more highly correlated with salty snack consumption. Knowing these predispositions can help increase fruit and vegetable substitution among in people who exhibit preferences for different types of snacks. Such knowledge can also enable better targeting and tailoring of educational efforts, such as those used in the 5‐a‐Day for Better Health campaign.