Premium
Utilizing Social Networking Sites and Educational Videos in Public Outreach and the Classroom
Author(s) -
Pena Angela,
Brown Kirsten M.,
DeVeau Kathryn M.
Publication year - 2018
Publication title -
the faseb journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.709
H-Index - 277
eISSN - 1530-6860
pISSN - 0892-6638
DOI - 10.1096/fasebj.2018.32.1_supplement.631.7
Subject(s) - outreach , infographic , social media , public relations , dissemination , computer science , multimedia , internet privacy , world wide web , political science , telecommunications , law , data mining
A central priority for educators is to clearly convey information to their students and the public. However, it is often difficult to provide information in a concise and engaging way. This can be especially problematic when engaging with the general public. While people may have a thirst for knowledge, messages can get lost in translation when scientists focus on minutiae and/or jargon. To help communicate scientific concepts to students and the public in a more relatable way, teaching strategies such as creating infographics, narratives, and short videos are being widely utilized by the scientific community. With technology linking people together more readily than ever, scientists have a wealth of options to disseminate these materials. In the the last 20 years, social networking sites (SNS) have exploded both for personal and professional use. Due to their widespread reach, SNS are ideal platforms for communicating science to students and the public. The main objective of this project is to communicate anatomy concepts to students and the public in an engaging, easily digestible way by delivering the information through familiar media and SNS. We have created several short videos covering introductory anatomy concepts in order to provide students quality resources and study aids and to bridge the gap between scientists and the public. Based on format of the most popular scientific educators, we utilized the following criteria for our anatomy videos: 1. Videos should be under three minutes. 2. Videos should be visually pleasing. 3. Videos should focus on one or two concepts. Videos will be disbursed in class and advertised via SNS (e.g, Instagram and YouTube). We will also plan to disseminate the videos to schools in the DC area for students that may not have access to internet. To assess the efficacy of our videos, we will use social media metrics (i.e., reach, views, etc.) from the SNS, as well as data from student surveys. These data will be analyzed and used to tailor future videos and better guide us on how to communicate science more effectively. This abstract is from the Experimental Biology 2018 Meeting. There is no full text article associated with this abstract published in The FASEB Journal .