Open AccessEvaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers
Author(s) -
Harry TattanBirch,
Sarah E Jackson,
Charlotte Ide,
Linda Bauld,
Lion Shahab
Publication year - 2019
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntz236
Subject(s) - demography , medicine , tobacco control , confidence interval , odds ratio , smoking cessation , quit smoking , demographics , intervention (counseling) , population , harm , odds , environmental health , smoking prevalence , psychological intervention , public health , psychology , logistic regression , social psychology , psychiatry , nursing , pathology , sociology
We evaluated how effective an advertising campaign that was piloted by Cancer Research UK in January/February 2018 was at promoting quit attempts by increasing awareness of the relative harms of e-cigarettes compared with smoking.