Evaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers | Zendy

Harry TattanBirch | Zendy; Sarah E. Jackson | Zendy; Charlotte Ide | Zendy; Linda Bauld | Zendy; Lion Shahab | Zendy

Open Access

Evaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers

Author(s) -

Harry TattanBirch,

Sarah E. Jackson,

Charlotte Ide,

Linda Bauld,

Lion Shahab

Publication year - 2019

Publication title -

nicotine and tobacco research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.338

H-Index - 113

eISSN - 1469-994X

pISSN - 1462-2203

DOI - 10.1093/ntr/ntz236

Subject(s) - demography , medicine , tobacco control , confidence interval , odds ratio , smoking cessation , quit smoking , demographics , intervention (counseling) , population , harm , odds , environmental health , smoking prevalence , psychological intervention , public health , psychology , logistic regression , social psychology , psychiatry , nursing , pathology , sociology

We evaluated how effective an advertising campaign that was piloted by Cancer Research UK in January/February 2018 was at promoting quit attempts by increasing awareness of the relative harms of e-cigarettes compared with smoking.

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