Open AccessLanguage Gap in Reach of “The Real Cost”: Examination of a Federal Mass Media Campaign From 2017 to 2019
Author(s) -
Dale S. Mantey,
Stephanie L. Clendennen,
Felisa Ruiz,
Cheryl L. Perry
Publication year - 2021
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntab054
Subject(s) - youth smoking , odds , logistic regression , demography , medicine , ethnic group , population , environmental health , mass media , public health , tobacco use , psychology , tobacco control , advertising , political science , business , sociology , nursing , law
Approximately 25% of youth in the United States speak a language other than English at home. These youth may have less exposure to English-speaking media, including public smoking prevention initiatives such as the FDA's "The Real Cost" campaign. Research is needed to explore potential gaps in the reach of "The Real Cost" campaign among bilingual youth.