Open AccessThe Impact of Varying Warning Color on E-Cigarette Advertisements: Results From an Online Experiment Among Young Adults
Author(s) -
J King,
Connor Simper,
Jacob Razzouk,
Julie Williams Merten
Publication year - 2021
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntab043
Subject(s) - recall , demographics , white (mutation) , demography , exploratory analysis , advertising , psychology , logistic regression , medicine , environmental health , computer science , biochemistry , chemistry , data science , sociology , business , cognitive psychology , gene
Advertisement warnings are often overlooked, which reduces the opportunity for risk communication.