Open AccessDifferences in JUUL Appeal Among Past and Current Youth JUUL Users
Author(s) -
Danielle R. Davis,
Suchitra KrishnanSarin,
Krysten W. Bold,
Meghan E. Morean,
Asti Jackson,
Deepa R. Camenga,
Grace Kong
Publication year - 2020
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntaa246
Subject(s) - marketing buzz , appeal , psychology , harm , product (mathematics) , advertising , social psychology , business , political science , geometry , mathematics , law
JUUL, a closed system e-cigarette with disposable pods, is popular among youth, with positive attributes of this product linked to current use by youth. However, many youth try JUUL and do not continue using; understanding differences in the appeal of this device between current users and those who chose not to continue use can inform regulation and prevention efforts. The aim of the current study is to compare JUUL appeal in youth among past users (ie, used, but not in past month) and current users (ie, used in past month).