Open AccessDo Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach
Author(s) -
Jiaying Liu,
Joe Phua,
Dean M. Krugman,
Linjia Xu,
Glen Nowak,
Lucy Popova
Publication year - 2020
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntaa243
Subject(s) - recall , psychology , fear appeal , affect (linguistics) , nicotine , cognition , smokeless tobacco , tobacco use , environmental health , social psychology , medicine , psychiatry , communication , population , cognitive psychology
In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults' attention and cognitions in response to an IQOS ad that carried two mandated textual health warnings (Surgeon General's warning and nicotine warning), and how their vaping and smoking status may interact with attention patterns to affect attitude and intention to use IQOS.