Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach | Zendy

Jiaying Liu | Zendy; Joe Phua | Zendy; Dean M. Krugman | Zendy; Linjia Xu | Zendy; Glen Nowak | Zendy; Lucy Popova | Zendy

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Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach

Author(s) -

Jiaying Liu,

Joe Phua,

Dean M. Krugman,

Linjia Xu,

Glen Nowak,

Lucy Popova

Publication year - 2020

Publication title -

nicotine and tobacco research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.338

H-Index - 113

eISSN - 1469-994X

pISSN - 1462-2203

DOI - 10.1093/ntr/ntaa243

Subject(s) - eye tracking , tracking (education) , advertising , psychology , young adult , medicine , developmental psychology , computer science , business , artificial intelligence , pedagogy

In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults' attention and cognitions in response to an IQOS ad that carried two mandated textual health warnings (Surgeon General's warning and nicotine warning), and how their vaping and smoking status may interact with attention patterns to affect attitude and intention to use IQOS.

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