Open AccessSmokers’ Exposure to Perceived Modified Risk Claims for E-Cigarettes, Snus, and Smokeless Tobacco in the United States
Author(s) -
Olivia A. Wackowski,
Richard J. O’Connor,
Jennifer Pearson
Publication year - 2020
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntaa159
Subject(s) - snus , smokeless tobacco , medicine , harm reduction , environmental health , tobacco harm reduction , authorization , tobacco product , harm , population , tobacco in alabama , tobacco use , family medicine , psychology , social psychology , computer security , human immunodeficiency virus (hiv) , computer science
Based on arguments for harm reduction and health benefits, tobacco companies in the United States can apply for regulatory authorization to make "modified risk tobacco product" (MRTP) marketing claims. The impact of future MRTP claims may depend on whether they are noticed, believed, and lead to smokers switching products. This study provides baseline data about smokers' exposure to perceived MRTP claims ahead of any MRTP authorizations.