Open AccessDeveloping Pictorial Cigarillo Warnings: Insights From Focus Groups
Author(s) -
Jennifer Cornacchione Ross,
J King,
Allison J. Lazard,
Seth M. Noar,
Beth A. Reboussin,
Desmond Jenson,
Erin L. Sutfin
Publication year - 2020
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntaa130
Subject(s) - psychology , focus group , cognition , focus (optics) , social psychology , applied psychology , sociology , physics , neuroscience , anthropology , optics
The Food and Drug Administration (FDA) selected six text-only warnings for cigarillos to be implemented on packaging and advertising. Pictorial warnings are more effective at discouraging cigarette use than text-only warnings, yet no research exists for cigarillos. We sought to understand what types of images might be most effectively paired with the cigarillo text warnings to inform broad principles for developing pictorial warnings, with a focus on young adults, who have the highest rate of cigarillo use.