Open AccessValence of Media Coverage About Electronic Cigarettes and Other Tobacco Products From 2014 to 2017: Evidence From Automated Content Analysis
Author(s) -
Kwanho Kim,
Laura Gibson,
Sharon Williams,
Yoonsang Kim,
Steven Binns,
Sherry Emery,
Robert Hornik
Publication year - 2020
Publication title -
nicotine and tobacco research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.338
H-Index - 113
eISSN - 1469-994X
pISSN - 1462-2203
DOI - 10.1093/ntr/ntaa090
Subject(s) - valence (chemistry) , social media , tobacco product , advertising , mass media , electronic cigarette , content analysis , media coverage , tobacco control , perception , psychology , computer science , internet privacy , public health , business , medicine , environmental health , world wide web , media studies , sociology , chemistry , social science , nursing , organic chemistry , pathology , neuroscience
As media exposure can influence people's opinions and perceptions about vaping and smoking, analyzing the valence of media content about tobacco products (ie, overall attitude toward tobacco, cigars, electronic cigarettes, etc.) is an important issue. This study advances the field by analyzing a large amount of media content about multiple tobacco products across six different media sources.