Factors associated with COVID-19 masking behavior: an application of the Health Belief Model | Zendy

Allie White | Zendy; Erin K. Maloney | Zendy; Michele Boehm | Zendy; Amy Bleakley | Zendy; Jessica B. Langbaum | Zendy

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Factors associated with COVID-19 masking behavior: an application of the Health Belief Model

Author(s) -

Allie White,

Erin K. Maloney,

Michele Boehm,

Amy Bleakley,

Jessica B. Langbaum

Publication year - 2022

Publication title -

health education research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.601

H-Index - 103

eISSN - 1465-3648

pISSN - 0268-1153

DOI - 10.1093/her/cyac031

Subject(s) - masking (illustration) , covid-19 , health belief model , structural equation modeling , pandemic , psychology , backward masking , social psychology , face masks , self efficacy , medicine , disease , perception , public health , computer science , health education , outbreak , infectious disease (medical specialty) , virology , visual arts , art , nursing , pathology , machine learning , neuroscience

Wearing a face mask is effective in minimizing the spread of coronavirus disease 2019 (COVID-19) among unvaccinated individuals and preventing severe illness among the vaccinated. Country, state and local guidelines promote, and at times mandate, mask-wearing despite it being publicly perceived as an individual's choice. Guided by the Health Belief Model (HBM), structural equation modeling was used to analyze longitudinal data in a sample of US adults aged 18-49 years to identify constructs that contribute to face mask-wearing. Results indicated that perceived COVID-19 severity, perceived masking benefits and self-efficacy were positively associated with masking behavior, and masking barriers were negatively associated with masking behavior. Perceived susceptibility to COVID-19 and cues to action were nonsignificant correlates of masking behavior. These results' theoretical and practical implications contribute to the literature on the HBM and the COVID-19 pandemic. Future directions and limitations are discussed.

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