Open AccessUnderstanding the Broader Impacts Of Alcohol Marketing: Time For a Research Agenda Which Includes Adults
Author(s) -
Nathan Critchlow,
Crawford Moodie
Publication year - 2021
Publication title -
alcohol and alcoholism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.747
H-Index - 99
eISSN - 1464-3502
pISSN - 0735-0414
DOI - 10.1093/alcalc/agab028
Subject(s) - social marketing , alcohol , marketing , population , marketing research , psychology , business , medicine , environmental health , biochemistry , chemistry
Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to help inform and evaluate population-level controls on alcohol marketing.