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Seafood Safety and Marketing: The Case of the Deepwater Horizon Tragedy
Author(s) -
Vickner Steven S.
Publication year - 2016
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.1093/ajae/aav099
Subject(s) - business , deepwater horizon , procurement , fishery , traceability , production (economics) , marketing , commerce , economics , geography , environmental protection , engineering , oil spill , biology , software engineering , macroeconomics
This case explores the impact of the sinking of the Deepwater Horizon on various aspects of the seafood industry. Nielsen syndicated point‐of‐purchase scanner data for frozen fish, shrimp, and crab are used to gauge consumer response at several points during the event. Traceability systems for seafood harvested from both aquaculture production and capture fisheries are also discussed. The role of corporate environmental policies for seafood procurement is highlighted for Whole Foods Market. The case concludes with a discussion of British Petroleum's historic settlement with the US government, five states adjacent to the Gulf of Mexico, and numerous local governments.