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On the Use of Honesty Priming Tasks to Mitigate Hypothetical Bias in Choice Experiments
Author(s) -
de-Magistris Tiziana,
Gracia Azucena,
Nayga Rodolfo M.
Publication year - 2013
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.1093/ajae/aat052
Subject(s) - honesty , priming (agriculture) , preference , task (project management) , psychology , willingness to pay , test (biology) , heuristics , econometrics , marginal utility , social psychology , economics , statistics , computer science , mathematics , microeconomics , biology , paleontology , botany , germination , management , operating system
We test whether the use of an honesty priming task can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between‐sample design, we conducted hypothetical and non‐hypothetical choice experiments with seven treatments. Our results suggest that marginal willingness to pay estimates from hypothetical CE with an honesty priming task are not significantly different from marginal valuations from non‐hypothetical CE. Values from both of these treatments are lower than those from three other hypothetical treatments, while values from the three non‐hypothetical treatments are not significantly different from each other.