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Rembrandt Enterprises, Broken Eggs
Author(s) -
Kimle Kevin
Publication year - 2011
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.1093/ajae/aaq171
Subject(s) - session (web analytics) , entrepreneurship , citation , library science , management , state (computer science) , agriculture , operations research , political science , computer science , economics , engineering , history , world wide web , law , programming language , archaeology
Dave Rettig is President of Rembrandt Enterprises, one of the largest egg producers in the United States. Rembrandt focuses on supplying egg ingredients to food manufacturers and egg products to food service companies. A startup in 2000, Rembrandt went on to become one of the largest companies in the industry in its first five years by implementing an aggressive vertical integration strategy and approaching its growth in an entrepreneurial fashion. This case focuses on Rettig’s approach to dealing with a problem arising from a co-product, inedible eggs, at the company’s egg-breaking facility. The case charts Rettig’s economic analysis of the business opportunity and the decision to create a new line of business.