Premium
Consumers’ Willingness to Pay for Health Benefits in Food Products: A Meta‐Analysis
Author(s) -
Dolgopolova Irina,
Teuber Ramona
Publication year - 2018
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1093/aepp/ppx036
Subject(s) - willingness to pay , meta analysis , product (mathematics) , health benefits , affect (linguistics) , health claims on food labels , inference , economics , advertising , marketing , business , psychology , food science , microeconomics , medicine , biology , traditional medicine , philosophy , geometry , mathematics , communication , epistemology
This article analyzes the existing literature on consumers’ marginal willingness to pay (MWTP) for health benefits in food products. Results indicate that the presence of a health claim does not only increase MWTP for health benefits in foods but also reduces heterogeneity among MWTP estimates. Hypothetical methods significantly positively affect MWTP. The most popular product category “dairy” negatively influences MWTP. The popular health claim of “lowering cholesterol” has a significantly positive influence on MWTP. In addition, our review highlights that existing studies significantly differ in their setup, which renders the inference of clear‐cut conclusions rather problematic.