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Front‐of‐Package Nutritional Labels and Consumer Beverage Perceptions
Author(s) -
Kim Hyeyoung,
House Lisa A.,
Rampersaud Gail,
Gao Zhifeng
Publication year - 2012
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1093/aepp/pps037
Subject(s) - perception , overweight , odds , soft drink , business , population , nutrition facts label , obesity , marketing , advertising , food science , front (military) , environmental health , psychology , medicine , logistic regression , chemistry , geography , neuroscience , meteorology
The pressure to find solutions for high rates of obesity and overweight in the U.S. population has led industry groups to introduce voluntary front‐of‐package (FOP) nutritional labeling for beverages. This research examines the impact of these labels on consumers' perceptions of the healthiness of beverages. Though consumers reacted differently depending on the information in the label, in general, the perception of milks and 100% juices decreased, while perception of soft drinks and less than 100% juice drinks increased. If the purpose of FOP labels is to encourage healthier choices, the changes observed appear to be at odds with the goal.