Open AccessImpact of digital innovation on company performance
Author(s) -
Anastasia Kurilova,
D. Antipov
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/986/1/012022
Subject(s) - business , affect (linguistics) , position (finance) , modernization theory , industrial organization , production (economics) , marketing , commerce , economics , finance , economic growth , philosophy , linguistics , macroeconomics
Companies are concerned about the need to increase competitiveness and strengthen their positions in the market, based on innovation and the introduction of digital production. Digital innovations affect the performance and results of companies, changing business models, expanding markets and attracting new customers. At the same time, an active role is played by the impact on the modernization of operations at all stages of the life cycle of goods and the emergence of new business lines. At the same time, internal effects are associated with the improvement of various aspects of the company’s life and its economic performance. External effects affect the relationship with customers, competitiveness and position of the company in the market.