Open AccessDiversification instruments for machine-building enterprises
Author(s) -
M. A. Prilutskaya,
A. D. Murukina,
Л. М. Типнер,
N. A. Kalinina
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/971/5/052012
Subject(s) - diversification (marketing strategy) , business , preparedness , industrial organization , production (economics) , government (linguistics) , marketing , operations management , engineering , economics , management , linguistics , philosophy , macroeconomics
Improving the competitiveness of engineering products, import substitution and increasing high-tech exports are priority government tasks. The development of the high-tech products production is ensured through the diversification of engineering enterprises. The study revealed a number of problems that machine-building enterprises are facing when mastering the production of new products. The diversification methods and tools used largely determine the effectiveness of activities throughout the entire product life cycle. The authors consider the value analysis method as a key instrument for implementing the diversification strategy. Value analysis includes a variety of instruments, such as conducting marketing and patent research, reverse engineering, cooperative chain design, and others. The determination of the company’s preparedness for diversification is of particular importance. The article presents an approach to assessing the key functional areas of the enterprise that indicate its preparedness for diversification.