Open AccessMarket research of high-tech products to analyze the possibility of diversification of production (for example, household laser rangefinders)
Author(s) -
A. Y. Glebanova,
D. V. Lepeshkin,
N A Diesperova
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/953/1/012090
Subject(s) - diversification (marketing strategy) , competitor analysis , the internet , business , marketing , industrial organization , computer science , world wide web
The article is devoted to the theory and practice of market research of the B2C high-tech products. The authors carried out analytical internal research on the Russian market of household laser rangefinders using alternative aggregated economic and mathematical methods. The rangefinders can be used in many areas including machine-building and construction fields. The article confirms the hypothesis that the number of queries on the Internet about laser rangefinders of firms is proportional to their market share, based on which, according to Yandex statistics, a map of competitors was built. Both a separate analysis of the leading products of the companies and a joint analysis were performed.