The role of open museums outdoors in the revival of intangible cultural heritage

Urban environments suffer from weak investment of intangible cultural values in stimulating urban environments and public places that are popular with people, thus exposing them to forgetting and weakening the urban memory of the local community. Most countries that have historical roots of those values that can be invested in urban tourism support and maintain. The idea of reviving the values of non-material through the creation of museums Anthropological (Open) Museums, That gives way to display that heritage to ensure community participation, cultural diversity and support for urban development. The levels of cultural expression have multiplied in museums, but they have emerged clearly in aspects including economic, cultural, urban memory, cultural planning, in addition to the aesthetic and symbolic aspects). The research dealt with those levels that were extracted from previous literature and international examples related to the revival of intangible cultural values in open museums. The research found that museums have achieved an important role in the process of cultural revival of intangible values and make them visible to society at several levels, relying on the revival of stories, myths, customs, and social traditions that took place through the participation of the local community in working in these museums most of the time and turning those museums into points of attraction A mission that contributed to increasing social and cultural interaction, reviving economic and civilizational aspects, and providing job opportunities for the local community. I also contributed to increasing awareness and interest in these non-material values.