Open AccessExploring the Attractive Attributes and Consumer Preferences for Dream Cake
Author(s) -
Chia-Pao Hung,
Chun-Chih Chen,
Shu-Ming Wu,
Ping-Lan Hung
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/926/1/012030
Subject(s) - dream , charm (quantum number) , preference , theme (computing) , style (visual arts) , aesthetics , advertising , psychology , art , computer science , mathematics , visual arts , physics , business , world wide web , statistics , particle physics , neuroscience
The study is mainly to understand consumer preference toward the charm of cake decoration via in-depth interview. Through the interview of 37 participants, we could understand the awareness of consumers to dream cake decoration and provide a physical and theoretical charm factor analysis via evaluation grid method. From the experimental results, it is known that the major factors constituting the charm of dream cake are style, technique, theme, colour, while the abstract image and physical features and properties constituting these four factors are known as well. From abstract aspect, the dream cakes are considered lovely sweet and fun. As to physical aspect, the dream cakes are featured at brilliant skill, matured technique and exquisite. After subsequent verification, the results may be used as references and guidelines for dream cake decoration in the future.