Open AccessExploring Social Media User Emotions And Emoticons Use Among Malaysia Universities
Author(s) -
Mohamad Alif Fikri Mukhktar,
Nor Azman Ismail,
Hairudin Abdul Majid,
Mohd Sharul Hafiz Razak
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/884/1/012062
Subject(s) - surprise , social media , psychology , norm (philosophy) , variety (cybernetics) , microblogging , social psychology , sociology , political science , computer science , world wide web , artificial intelligence , law
Expressing emotions through Twitter has been the norm to social media users especially university students. Emoticons has been used in their Tweet to represents their emotions to current issue. Emolyzer has been used to extract the Tweet of five active Malaysia universities community Twitter account which are USM, UTM, UKM, UiTM and UUM. With a variety of emoticons, people find it interesting as there are so many emoticons to symbolize different emotions. Different social media may differ in emoticons used, so the observation of frequently used emoticons in Twitter is a must. These emoticons are then categorized into happy, sad, annoying, angry and surprise. As a result, each different sentiment between these five universities can be compared. The study shows that USM has the highest percentage of happy while UiTM has the highest percentage of sad. This finding can be used to guide universities social media administrator to strategize in content strategy in social media.