Open AccessInformation Technology for Coffee Industry
Author(s) -
Soni Mulyawan Setiana,
A. Khaerani
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/879/1/012129
Subject(s) - advertising , social media , publishing , field (mathematics) , process (computing) , business , coffee shop , marketing , sociology , computer science , world wide web , art , literature , mathematics , pure mathematics , operating system
The purpose of this study is to find out how to use Instagram social media as a means of publishing coffee shop photo menus in Bandung. We used a descriptive qualitative research method through literary studies and field observations. From the result, we found out that words and images are a very good combination in the process of sending messages and information. This can be applied to all connoisseurs of photographs, including business people who try to attract consumers’ attention through aesthetic photo techniques. One of them is a coffee shop business that uses aesthetic photo techniques in social media. Therefore, it can be predicted that the use of Instagram is the right tool for publication and increase consumer buying interest. From the research, we can conclude that attractive and aesthetic photographic images can influence how a person perceives or interprets things. Instagram is a social media that is widely used and displays various images to be shared. If many people came to the shop because of a good promotional image on Instagram, it can increase the number of sales and provide more profits.