Sales Promotion System Design with Customer Relationship Management approach at Hotel

The hotel needs to consider how to establish working relationships with other companies and how to continue to increase hotel revenue. The purpose of this research is to design a system that can provide recommendations on the types of promotions given to customers based on the hotel’s sales call data, therefore the hotel’s revenue targets could be achieved. Based on the results of the analysis that has been done, which is revenue for the next periods and target of sales promotion it can be concluded that the system design is made by calculating using the Trend Linear method can determine the estimated revenue that will be achieved in the future. Therefore, the Customer Relationship Management approach can help the Director of Sales Marketing in determining the target promotion and estimation of the hotel’s revenue so that the number of customers can increase.