Open AccessImplications of automotive product sustainability on young customers’ purchase intention in developing countries: an experimental approach
Author(s) -
Achmad Yahya Teguh Panuju,
Dwi Asri Siti Ambarwati,
M. Dyan Susila
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/857/1/012024
Subject(s) - automotive industry , sustainability , business , product (mathematics) , dimension (graph theory) , production (economics) , order (exchange) , consumption (sociology) , marketing , developing country , empirical research , sustainable development , environmental economics , industrial organization , economics , engineering , economic growth , microeconomics , ecology , social science , philosophy , geometry , mathematics , finance , epistemology , sociology , political science , law , pure mathematics , biology , aerospace engineering
Manufacturing of sustainable products is on a high demand in order to attain a global responsible consumption and production pattern. Among the emerging efforts of various manufacturing companies, production of sustainable vehicles takes a special attention due to its massive impacts to the world’s sustainability dimensions. Meanwhile, youngsters in developing countries are interesting prospective customers for automotive products because their misterious characteristics and potential to contribute to the future sustainability. The research investigated the connectivities between automotive products sustainable designs and young customers purchase intention in Indonesia, using an experimental workshop. Empirical results have shown that each dimension has a significant effect to the youngsters’ preferences, although with different levels.