Open AccessProduct Life Cycle Analysis of Automotive Products on Multi-Purpose Vehicle’s (MPV) Segment
Author(s) -
Amalia Suzianti,
Dwiyan Rezkia Putra,
C. P. Sibuea
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/831/1/012020
Subject(s) - automotive industry , product (mathematics) , position (finance) , index (typography) , product lifecycle , business , market share , competition (biology) , product line , market competition , industrial organization , marketing , operations management , new product development , engineering , computer science , economics , manufacturing engineering , mathematics , finance , ecology , geometry , world wide web , biology , aerospace engineering , market economy
Since 1990, the ever-increasing sales trend of automobiles in Indonesia has made the competition atmosphere much fiercer, particularly for Multi-Purpose Vehicle, the car segment with the highest sales in Indonesia’s automobile market. Therefore, a product life cycle management of automobiles is demanded to secure current position in market or further, to lead the market. This research uses MPV Model A and MPV Model B as a study case for Multi-Purpose Vehicle. Methods deployed are the computation of product line extension, the computation of product line innovation, t-test, Person Index Test, and Importance-Performance Analysis. Results are used to formulate product life cycle management strategies for automobiles of Multi-Purpose Vehicle aimed secure current position in market or further, to lead the market.