Open AccessRedesigning the packaging of batik fabric products using kansei engineering method (Case study: Rumah Batik Komar)
Author(s) -
Dewi Shofi Mulyati,
R. D. Silvana,
A. Aviasti,
Hirawati Oemar
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/830/3/032097
Subject(s) - kansei , kansei engineering , product (mathematics) , quality (philosophy) , engineering , engineering drawing , manufacturing engineering , conjoint analysis , computer science , mathematics , artificial intelligence , mechanical engineering , philosophy , statistics , geometry , epistemology , preference
Packaging is an important part of a product. Rumah Batik Komar, which produces batik and creates batik tourism will improve their product package so that the new packaging designs will be made at a lower cost but still provide good quality. The purpose of this study is to minimize packaging costs by designing new packaging based on the respondents’ wishes while maintaining the quality of the packaging that will be redesigned. The method used is Kansei Engineering, which is a method that defines consumer desires based on the image through Kansei Words into product design. The Conjoint Analysis is used to determine the value of the relationship between the element design and Kansei Words. The result shows that the desired packaging by the customer is black, rectangular and made of paper. From the calculation results there are 12 kansei words that represent the image of the respondent’s wishes including made of paper, attractive-coloured, using ribbons, reusable, recyclable, saving space, instagrammable, attractive, luxurious, easy to carry, having logos and hard textured.