Open AccessBusiness Model, Lock-in Effect and Network Effect of Virtual Community
Author(s) -
Shih-Feng Chang,
Guo-An Wu,
Jia Liu
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/806/1/012042
Subject(s) - the internet , lock (firearm) , computer science , virtual community , business model , world wide web , social network (sociolinguistics) , virtual world , online business , data science , internet privacy , social media , business , marketing , human–computer interaction , engineering , mechanical engineering
As progress of era and technology and development of internet, many firms make big change which occurring on communication and interaction among people differing from before. Especially in recent years, virtual community which has characteristics of social networking services appears and grows up, and it make the related topics of network effect more and more attraction between academics and industry. In other words, social network which has multiple functions can fully utilize the powers of these new and popular virtual community to prototype and develop rapidly on internet, even more, to make general interest users to expand human network, interact and exchange information through these internet tools. In view of this, we take Facebook, MySpace, YouTube, Flickr, Twitter, Plurk, Wretch and PTT as research subjects, through qualitative analysis, and finally we discover significant relationships among business model, lock-in effect and network effect.